Inspiring documentary on the practice of data visualization

Goeff McGhee, currently at Stanford University, has posted “Journalism in the Age of Data,” a documentary on information visualization in the news. It’s a must watch — both informative and inspiring — for anyone looking to apply more visualization techniques.

The researchers and practitioners selectively showcased in this film self-consciously understand that they are at the forefront of a new frontier of knowledge work. In the new “there’s data for that” world, new specialties in analytics are emerging all the time, along with a stream of new applications and design approaches.

As mentioned in a previous post, I’m doing some studio research on how diverse user experience opportunities can be mapped for product team decision making and alignment. From that vantage point, two underlying information design tensions in the film ring true:

1. First glance appeal versus in-depth engagement

How do we create representations that draw the viewer in but then reward their attention with discernable, meaningful content?



2. Open exploration and discovery versus more fixed narrative storytelling

What models can we use to communicate central messages while at the same time allow the viewer to dig in for themselves?

This parallels a common problem in UX research: Not everyone in a product team has time to deeply engage with data to fully understand the context of research findings, but active navigation of structured outputs can help team members build valuable empathy and new perspectives.

Another point that struck me while watching this film was how detached the appearance of many visualizations are from their subjects. I think the design problem of how to inject more context into abstracted data displays is genuinely interesting. For example, without reading the title or the key of a typical information visualization, one wouldn’t necessarily know whether one was looking at a representation of obesity rates or new auto sales. I’m not advocating chart junk, just wondering about more refined approaches for triggering a viewer’s understandings – beyond the current minimalist, excessively data-rich fashions.

Many, but not all of the examples in the documentary have the heavy quantitative emphasis that is propelling the visualization field forward. However, I’m also curious about how the craft of information visualization can apply to mixed qualitative / quantitative data sets. A bit of the “everything can become numbers” mindset, but also more humanized somehow, without excessive distraction from primary content.

Flashbulb Interaction is increasingly basing design decisions on clients’ large stores of un-mined data about user behavior and subjective satisfaction. Although I quickly browsed some of the tools mentioned in this film (e.g. Swivel, Many Eyes), I am definitely going to give them more of a test drive in the near future.

What stands out to you about this documentary? What impact do you think the work of these pioneers will have on future threads of knowledge work?

@J_Burghardt

Filed under: Findings + Commentary | Posted by J_Burghardt on 10/03/2010 9:21 AM | Comments (0)
Broader lessons from health care app failures
Stumbled upon a lengthy discussion in the LinkedIn group “Healthcare Information and Management Systems Society” that had a number of interesting themes for anyone creating workplace applications.

The opening question was very broad, asking for input on why some implementations of Electronic Medical Records (EMR) are failing to meet expectations. The resulting conversation (over 700 comments) brought up a range of thoughtful points on the root causes of these failures, and I have summarized some of them here in no particular order:

• Lack of vision about system benefits at the leadership level.

• Reactive culture focused on fixing problems, rather than active knowledge work improvement.

• Current IT staff may not be qualified for such a large shift in IT responsibility.

• Emphasis on rapid deployment without sufficient long term evolution and follow through.

• Cultural clash between outside technologists and the knowledge workforce they are “serving.”

• Technology vendors’ lack of understanding about users’ work practices.
See also WTS A1. Influential physical and cultural environments.

• Difficulty integrating diverse systems with conflicting technical standards.
See also WTS K10. Openness to application integration and extension.

• Existing workflow issues can be compounded by adoption of new systems.

• Mistakenly pushing open and emergent work into standardized workflows.
See also WTS A6. Open and emergent work scenarios and C6. Standardized application workflows.

• Skilled professionals need to understand the payoff before investing effort into changing their practices.
See also WTS K3. Recognizable applicability to targeted work.

• Diverse roles within organizations require application views designed to support their goals.
See also WTS C5. Permissions and views tailored to workers’ identities.

• Customization and flexibility are difficult given the range of professional practices.
See also WTS A3. Work practices appropriate for computer mediation and C8. Defaults, customization, and automated tailoring.

• Lack of trusted sources and technology leadership to drive motivated use.
See also WTS K12. Trusted and credible processes and content.

• Excessive data entry slowing common, day-to-day work.
See also WTS D2. Expected effort.

Deployments of EMRs, and the adoption of tech in the healthcare industry generally, provide great models for understanding how to augment cooperative work in layered cultures of established work practice. And it seems that a flock of designers have tuned in: the broader thread on healthcare design is inspiring, though the emphasis often seems to fall more on patients rather than caregivers.

The leading points in the list above can be humbling for designers, emphasizing that the primary factors for success or failure in workplace applications are often in the hands of project and organizational leadership.

I’m reminded of a quote from years ago by David Childs, a SOM architect working at Ground Zero: Something along the lines of “It takes a client to make a building.” I think of it often, and read it two ways: both as a statement of crass commercialism in the face of more civic-minded design intent, and as a basic truth of design services.

I love so-called “paper architecture” and open design exploration, but I’m also driven to promote real improvements in user experiences for people practicing their chosen vocations.

In a hand-waving sense, there are always plenty of abstract arguments about the benefits of computing tools in organizations. Shared industry beliefs, fashionable truisms, and rehearsed marketing pitches. Designers generate conceptual projects that show compelling advancements in user experience. In a conference room, futuristic applications can seem like near term inevitabilities.

But to successfully implement a system like an EMR — a messy, long term bet, involving systemic interventions — requires highly motivated leaders who have bought into a big picture.

Effective designers in these situations are facilitators of pragmatic process, collaborators in service of a vision, willing to dive into the unexpected hurdles of real world adoption. Else, design’s contributions are simply more visionary images projected on the wall, mismatched to the reality of what a client will actually follow through on, to be filed away on some repository and forgotten.

Caregivers and patients deserve better.

Know any great resources on the success or failure of Electronic Medical Records? Have any of the bullet points above impacted your projects?

@J_Burghardt

Filed under: Findings + Commentary | Posted by J_Burghardt on 9:21 AM | Comments (0)
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